How we verify
There is no industry-standard rubric for what 'verified' means. So we wrote ours down. Here is exactly what a business has to clear before our verified badge appears on their listing.
Owner claims the listing
The owner of a directory listing creates an account and submits a claim. We confirm the claim from a domain-matching email or phone-verification step before any owner-controlled fields can be edited.
Documentation review
The owner uploads at least one piece of authoritative documentation: an active state license, an active certification (FFL Type 01, SOT Class III, NRA Certified Range, etc.), a certificate of insurance, or a state-issued business registration. Files are stored privately and never shown to customers.
Cross-check against public registries
Where the credential maps to a public registry (state license boards, ATF's FFL Locator, NRA Range Locator, NSSF member directory), we re-pull the record live and confirm the firm appears as ACTIVE on that source. License or certification numbers must match.
Verified badge issued
Once at least one document is confirmed and the public-registry cross-check passes, the listing gets the verified badge. The homepage of the listing visibly carries which credential was verified and when. Verification is not an endorsement of work quality.
Ongoing re-verification
We re-verify state licenses on a quarterly cadence by re-pulling the public registry. If a license has lapsed, the verified badge is removed within 24 hours. If a credential expires (e.g. a 5-year ATF cycle), the owner is asked to upload a renewal before the badge is restored.
Documents we accept
- State license. Where the state regulates firearm services or assessment (e.g. Texas DPS, New York DOL, Florida DBPR, Louisiana LSLBC, Maryland MDE), the active state license is the strongest single document.
- Industry certification. NRA FFL or SOT, ATF CMRS / CIE / CMC, NSSF, or NRA CMI. We confirm the cert number against the issuer's public lookup tool when one exists.
- Certificate of insurance. General liability and (where applicable) pollution-liability insurance, current and naming the operating entity.
- State-issued business registration. Articles of incorporation or current Secretary-of-State filing showing the business is in good standing.
- EPA Lead-Safe (RRP). We accept this as a supplemental credential. It is not by itself a gun store credential -- see our data sources page for how we use it.
What verification is NOT
It is not a guarantee of work quality. Read reviews, ask for project references, and check complaint history with your state Attorney General.
It is not a substitute for written contracts. Always get a written scope, price, and timeline before any service or gunsmithing work begins.
It does not cover sub-contractors. Ask whether the work will be performed by employees of the verified firm or by contracted labor.